How Food Influencers Sharpen Their Brands: Print Cookbooks

In a social-media landscape where short-form videos, witty voiceovers and camera-friendly personas tend to reign supreme, digital food creators have turned to a far more traditional medium to continue their success: cookbooks. TikTok star Nadia Caterina Munno, known as “The Pasta Queen,” published her first cookbook on Nov. 8 with Simon & Schuster’s Gallery Books; …

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